It's still going to work the same way", my exasperated husband hissed into my ear as I got cartons after cartons of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for nice product packaging, I have a prevailing right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'lady on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my shrieking kids and exasperated spouse running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. I liked the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the styles that I like, however these packaging designs made the cut.
You see, this is the kind of thing that occurs when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're website going to THROW the PACKAGING away.
The more effort you put into creating your product packaging, more customers will stop and take a look at your packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your opportunity of getting them to buy your product increases?
You see, the role of packaging is to grab the customer's attention. And without an electrifying product packaging, customers are going to stroll past the loads and heaps of other rival products ... and yours ... without even knowing you're there! Your product is sitting check here there on a click here rack, for goodness sake, and the only weapon you have is to have a good product packaging. You've won the very first round once they take an appearance and stop.
Think of it!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'female on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I liked the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for reference' clear folder. I do not keep a lot of stuff in there due to the fact that I am quite selective about the designs that I like, but these packaging styles made the cut. The more effort you put into creating your packaging, more clients will take an appearance and stop at your product packaging or what's inside the design packaging food.